Transit Advertising Information
Advertising
Why advertise your business or event on Transit?
- Use MART ads to advertise your new business or event; place help wanted ads; promote your company’s latest products, services and promotions; post public service announcements, charity outreach and community event notifications.
- Powerful and proven method of reaching a diverse market.
- Cost effective—interior and exterior options available to meet any budget, offering flexibility in size and location.
- It reaches passengers, pedestrians and drivers all day long, 6 days a week to maximize outreach to potential clients.
- Promotes your business and events in your local area—a moving billboard traveling throughout your community.
LET US HELP YOU GET THE WORD OUT!
Advertising Options
Bus Wraps
Installation (of any size or space) is the responsibility of the sign-creation company, and is by appointment only. ANY product covering windows must be made of a perforated material that meets MassDEP standards. Bus sizes and styles differ, and exact measurements are the responsibility of the production/installation company.Sign Production Standards
A $25.00 new sign installation fee will be assessed for EACH exterior sign. The required material for printed exterior bus signs is single-sided print(s) made from transit vinyl with a 3.5mil UV clear over laminate.
Exterior Signs
| 1 | Full Bus Wrap | 35ft - 40ft | $1,400 |
| 2 | King | 141in X 27in | $250 |
| 3 | Queen | 105in X 27in | $240 |
| 4 | Tail | 47in X 14in | $200 |
| 5 | Super Tail | 84in X 36in | $400 |
Sign Production Standards
A $10 new sign installation fee for EACH sign will be assessed. For the inside of the bus, the preferred production method is 2mm thick paper with a 15mil laminate. Ads should have a 3/4” border at the top and bottom of the ad.
Interior Signs
| 28″ x 11″ Interior Card | $30/Month (per card) or $25/Month for 20 or more cards |
| Interior Ceiling | $75/Month 32″ wide x 84″ long banner in center, plus $25 installation fee |
| Interior Domination | $225/Month 32″ wide x 84″ long banner in center, plus 84″ x 11″ banner on each side, plus $25 installation fee |
| Full Bus Domination | Package includes Full Bus Wrap plus Interior Domination $1400/Month, $7980/six months, $15,120/one year |
Installation to be performed by a sign-production company, by appointment only.
Sign Production Standards
A $25 installation fee applies to each new sign. Shelter space subject to availability on the back and away sides of the shelters, as well as inside the ITC concourse in Fitchburg. Bus shelter/exterior window ads should be 2mil semi-transparent cast solvent printed vinyl with air egress adhesive and a 2 mil cast over laminate.
Shelter/ITC Signs
| 18in X 36in | $55/Month |
| 18in x 66in | $85/Month |
| 30in x 36in | $95/Month |
| 30in x 66in | $140/Month |
| 36in x 108in | $200/Month |
| Can be placed vertically or horizontally in ITC. | |
Production of all printed sign advertisement is the responsibility of the advertiser. MART does not offer graphic design services for printed signs. A list of local vendors is available upon request.
Terms
- All spaces are rented monthly. Minimum contract term is 1 month.
- A 5% discount is available for 6-month contracts, 10% discount for 12-month contracts, and 20% discount for non-profit organizations.
- Installation fee is a one-time cost per installed sign.
- All advertising prices and discounts are subject to change.
Contact Information
MART Advertising Department
1427R Water Street
Fitchburg, MA 01420
Phone: 978-345-7711 X2205
Email: advertise@mrta.us